Last night I was watching "The Next Food Network Star" because I find myself on the Food Network a lot but am not necessarily a frequent watcher of that show. One of the contestants is a "healthy" eating guy, that's his schtick. At one point he said something along the lines of "if you make something a wrap, it's automatically healthier." At which point he lost all credibility with me on healthy food since it appears he hasn't actually done any research on what he's pushing.
Personally, I think the whole "healthy" wrap thing was an awesome marketing campaign because everyone generally assumes it to be true. But let's examine the facts with two comparitive options for making a sandwich:
1 Mission brand 96% Fat Free Heart Healthy 10" Tortilla, 180cal, 18 from fat, 2g Fat, 0.5g sat fat, 450mg sodium, 35g carbs, 5g fiber, 2g sugar, 5g protein.
2 slices Orowheat 100% whole wheat bread, 200cal, 20 from fat, 2g fat, 0g sat fat, 420mg sodium, 38g carbs, 6g fiber, 8g sugar, 8g protein.
Seriously the numbers are nearly a wash and if anything you get the benefit of extra protein in the bread. I think a tortilla is healthier, if you compared it to say Wonder Bread. But I also believe reasonable test and evaluation methodologies, just that engineer part of me that kicks in.
p.s. I like Chiptole burritos but there is another place the tortilla = healthy thing falls on its face. Their flour tortlla has 290cal, 80! from fat, 9g fat, 3g sat fat, 670!mg sodium, 44g carbs, 2g fiber and only 7g protein. Seriously, save yourself and order the bowl in which you can throw some lettuce in and actually make it a reasonably healthy meal if you eat there.